What is the Visit Trail for?
Display a participant's personal visit history;
Highlight interaction with exhibitors and content;
Provide a memory interface after the event (useful for follow-up or ROI);
Allow the visitor to rate certain items such as exhibitors;
Offer a custom export of their interactions.
Where can the Visit Trail be used?
In a "Visit Trail" section on your site website;
By email via a summary Visit Trail campaign;
On the Keeptrack mobile app, in a simplified format;
As an Excel export for the visitors themselves.
Activate and configure the Visit Trail
Prerequisites
Enable the "Visit Trail" feature;
Add the Visit Trail section to your website;
Create a dedicated page (optional but recommended);
(Optional) Plan a Visit Trail email campaign.
Configuration steps
Go to the Engagement > Visit Trail tab;
Enable :
The exhibitor QR codes download button;
The summary email (optional);
Create the Visit Trail page with the associated section;
Set the export options for visitors;
Test the display with a test account.
Exhibitor QR codes export
From the Visit Trail tab, you can:
Download the booth QR codes;
Configure the lead download email;
Visit Trail export (visitor)
Each participant can export their interactions with event elements:
The export is done from the Visit Trail section and via the app;
The columns are customizable (as in an email template)
Format: simple Excel file, by day and by interaction
Key points
The Visit Trail can centralize all a participant's interactions.
It can be viewed from the site, the app, and exported.
Interactions cover sessions, products, exhibitors, and appointments.
Exhibitors can be rated, with the interaction history displayed.
The Visit Trail is a strategic tool for post-event follow-up and enhancing the visitor experience.