Comprehensive guide to organizing and customizing your Trade Show with Eventmaker
Eventmaker is the ideal all-in-one platform to create, manage and promote your professional trade show, while offering exhibitors and attendees an optimal experience.
This guide includes:
The steps to configure and customize your event.
Key features to manage your Trade Show end-to-end.
1. Prepare your Trade Show
1.1 Exhibitor management from contract signature
As soon as a sales contract is signed, Eventmaker takes over from your CRM (with proven connectors).
Digitize the exhibitor order into an Eventmaker form and issue the associated invoice.
Provide each exhibitor with a dedicated space to:
Prepare their participation
Register their collaborators
Showcase their company
Enter their exhibitor workshops
Invite prospects and clients
Offer direct access to the main marketplaces within the Exhibitors area.
Maximize ROI through lead generation to build prospect lists and ensure post-event follow-up.
2. Create and customize the Trade Show website
2.1 Creating the site
Create a website from templates optimized for your event type.
Add dedicated modules: agenda, speakers, exhibitors.
Optimize natural referencing (SEO) and maximize registrations.
2.2 Configure the visual identity
From your Back-Office, start by customizing the event identity :
Event name
Organizer name
(Optional) Address and description
Start and end dates
Default language
(Optional) Logo, banner, background image
Reply-to email address
3. Customize communication
3.1 Emails
Customize the banner of each email (default: the one defined in the event identity).
Use visuals consistent with your brand guidelines.
Adapt content for each participant category.
3.2 Marketing campaigns
Segment your audiences and send invitations, reminders and announcements via email, SMS or push notifications.
Analyze the effectiveness of your campaigns in real time.
4. Optimize the attendee experience
4.1 Registrations and ticketing
Create online registration forms with multiple categories.
Manage free or paid registrations.
Send personalized confirmations.
4.2 Badges and access control
Provide each participant with a badge including a QR code.
Use the Eventmaker Checkin app to control access and track attendee journeys.
Analyze attendance statistics in real time.
5. Customize site pages and content
5.1 Web design
In Site Web → Personnaliser ce site web (pencil + brush icon) :
Define the global colors and refine by section.
Choose the typography (addition possible upon request).
Customize button appearance and spacing.
Add your social networks and the favicon.
5.2 Banners and images
Upload your own visuals for banners and overlay images.
Also check the Header and Footer sections.
5.3 Media kit
Provide a media kit so exhibitors can share your communications.
6. Monitoring and analysis during and after the event
6.1 Behavioral scoring
Track participant consumptions and interactions.
Use our algorithm to compare your visitors and events.
Measure interest in your topics based on real behaviors.
6.2 Post-event analysis
Export leads generated for your exhibitors.
Compare your metrics between editions.
Optimize future editions.
7. Support
If you have any questions, click Help in your Back-Office to :
Consult the online documentation.
Contact our customer service.
✅ With Eventmaker, you have a complete tool to organize your Trade Show from A to Z, while customizing every element so it perfectly reflects your brand and objectives.