A single indicator
We have been tracking your participants for years. When they receive your emails, when they register, when they visit your websites, when they attend your event. The goal now is to make all this data comparable in a single indicator: Engagement.
A universal indicator
Measuring engagement will allow you to compare your participants, your events and measure yourself against the industry.
Calculating the engagement score
Each time a participant has an interaction with your event measured by Eventmaker, they will receive a number of points. Some actions are worth more than others: by showing up at the entrance to your event, a visitor will receive more points than for registering. By registering, they will earn more points than if they only clicked an email or visited a page on your website, etc.
Comparing your participants
You will be able to compare your participants using the concept of a standardized score directly in the participants list. The standardized score is calculated so that the series of scores has a mean of 0 and a standard deviation of 1. Scoring rules are defined by participant population. Thus, you will be able to compare the relative engagement of participants. In the example below, the standardized score of visitors is comparable to that of exhibitor guests.
Identify your most engaged participants
We have arranged participants into quartiles.
You can both sort the participants list by engagement level and, from the advanced search, identify your participants to create segments by engagement level.
What is a good score?
You will be able to measure the average score of your participants across your events and compare them with one another. You will also be able to identify extreme values. For now, the highest score observed on the platform is 5990.
What can you do with engagement scoring?
An indicator of your event consumption The more your participants consume your event, the more it will mean that you can monetize it. This indicator will be your solution to compare your samples after the event, notably in your reports. It will allow you, for example, to identify the least engaged segments and offer them more appropriate content.
A tool to predict no-shows The more engaged your participants are before your event, the more likely they are to attend your event. Conversely, pre-registered participants with little engagement are very likely not to come to your event. It is time to engage them more or differently, with new marketing or new content.
An indicator of loyalty: By storing your engagement scores in your CRM and adding them from one edition to the next, you will be able to measure participant loyalty, even identify trends and adapt your marketing messages accordingly.
Scoring
This feature is admin only, which means that only Eventmaker staff can make changes. Contact your dedicated CSM or the chat support if you need configuration on this subject.
From the Scoring tab of your account, you can modify how you wish to measure the engagement of your different populations.
Select the population for which you want to modify the engagement measurement and configure the points assigned to an action. You will then only need to confirm and save your changes.
⚠️ Scoring changes are not retroactive.
