These fields can then be used to:
collect information via a registration form,
structure your participant list,
feed display conditions or segments,
personalize communications (emails, pages…).
Each field must be associated with a type, which determines how the data will be entered, stored and displayed.
Details of field types
Text
→ Free text input field for alphanumeric information.
Examples: company name, LinkedIn link, internal code, custom badge number.
Associated question type :
Short text
Paragraph
Date picker
Hidden field
File
→ Allows uploading a file (image, PDF, Word, etc.).
Common uses: submission of administrative documents, profile photo, signed contract.
The file is visible from the participant's CRM record.
It can be displayed publicly on the site (if configured).
Associated question type :
Upload a file
List of values
→ Displays a dropdown menu with predefined options.
Common uses: status (student, professional), region, language, industry.
Usable in segments, exports, and display conditions.
You can restrict visible options according to categories or populations.
💡 These fields are recommended instead of checkboxes for more reliable data processing.
Associated question types :
Dropdown list
Radio buttons
Hidden field
Image
→ Allows uploading image files only (JPG, PNG, etc.).
Does not collect data entered by a participant.
Mainly used to visually enrich certain displays (exhibitor profiles, badges, customized pages).
Associated question type :
None (display only in templates or custom sections)
Hierarchical
→ Allows creating a multi-level nested list (ex: Country > Region > City).
Useful for complex segmentations with dependencies between levels.
Levels are entered manually in the field.
Can be used in filters, exports, segments, conditions.
Associated question type :
Hierarchical list
Calculated
→ This field is automatically filled from another data point or a business rule.
Examples :
age (calculated from date of birth),
score (sum of points from interactions),
derived indicator (VIP badge awarded according to X or Y conditions).
⚠️ Calculated fields require specific configuration and coding knowledge.
Mail merge
→ Used to display a dynamic value in an email, a web page or a banner.
It does not collect information, but injects personalized information.
Examples :
This field does not appear in the form, but can be called in all components compatible with the Eventmaker variable system (custom texts, email blocks, badge title…).
Key takeaways
Field type | Data collected? | Conditional? | Segment? | Associated questions |
Text | ✅ Yes | ✅ Yes | ✅ Yes | Short text, Paragraph, Date picker, Hidden field |
File | ✅ Yes | ❌ No | ✅ Yes | Upload a file |
List of values | ✅ Yes | ✅ Yes | ✅ Yes | Dropdown list, Radio buttons, Hidden field |
Hierarchical | ✅ Yes | ✅ Yes | ✅ Yes | Hierarchical list |
Calculated | ⚠️ Indirectly | ❌ No | ✅ Yes | None |