Organic search, also called SEO (Search Engine Optimisation), encompasses all the techniques that will allow you to optimize your website's visibility on various search engines. SEO is therefore divided into three main categories: techniques related to page content, those using external links (backlinks) and the connections between your site's different pages (internal linking), and finally those related to user experience.
In short, if you appear among the top results of a Google search, your website is well ranked.
Before publishing the website
The action of indexing the website must be done before publishing the event and after modifying your Domain Name. Why? To avoid a loss of SEO score following the migration of your website to Eventmaker.
Some tips to get started
Compress visuals to improve site loading times
Add navigation links between your pages
Add links that redirect to your event website
Prioritize user experience and usability when creating your site
Use keywords in your page content (URLs, titles, descriptions)
Activate your cookie banner, now mandatory (RGPD)
Organic search is a long process that will help boost your registrations, so be patient and opt for continuous optimization of your website!
Indexed or Deindexed a pageThe indexed page setting greatly improves SEO management by offering the ability to control page indexing individually. This allows you to protect sensitive or specific pages while maintaining optimal visibility for the rest of the site.
How does SEO work?
Google and other search engines rate your site according to an algorithm that evolves regularly. This algorithm takes into account, among other things, the keywords (a word or phrase) you use on your event website to position you in search results.
Optimizing your SEO
This already assumes the site is indexed. It is possible to deindex a site on Eventmaker (for internal use, for example).
Check whether SEO for your website is enabled
By default, indexing is enabled. If you wish to disable it so that the website no longer appears in search engine results—for example, because your event has ended—go to the Website tab on your platform and click the Settings button > SEO and redirects.
You can add redirects one by one or import them via an Excel spreadsheet you prepared beforehand to perform bulk redirects in an instant. The effect on your SEO score is not immediate, but will be progressive.
Page structure
Semantic structure is natively handled for you by Eventmaker themes
Basic principles: one single H1 title and as many H2 and H3 titles as needed on a single web page
Loading speed
By default, site loading speed is managed by Eventmaker themes
For the content you add: limit the size of imported media
For media you upload, also make sure to assign an alt attribute
Site structure
Whether the Google bot can properly navigate the site depends on:
navigation menus
the other links you place between pages
Avoid broken links / Redirect obsolete pages
The idea is to optimize the SEO of a site migrated to Eventmaker so as not to lose existing rankings. Previously indexed URLs will be redirected to one of the new pages on the Eventmaker site.
For example, if we have the URL: www.eventmaker.io/en/features and we migrate to a new Eventmaker site where the URL becomes: www.eventmaker.io/fonctionnalites, then if you type www.eventmaker.io/en/features in the search bar, you will be redirected to www.eventmaker.io/fonctionnalites.
This feature is accessible under the Website > Actions > SEO and redirects tab, below the website indexing activation. ⚠️ You can speed up your site's indexing from your Google Search Console.
Page-by-page indexing control
It is now possible to deindex certain pages of your site without disabling the site's SEO entirely. This is useful to hide sensitive or non-relevant content for indexing, such as VIP pages, private forms or detailed views.
How to do it?
Access page editing: Website > Edit a page
Go to the Web Page Configuration (Gear) tab
Enable or disable the "Index" option :
By default, the option is enabled (the page is indexed).
To not index the page, uncheck this option.
Once this option is unchecked :
The no-index attribute is added to the page's code.
In the pages list, a specific icon indicates that the page is not indexed.
Content
Page names and descriptions The recommended character counts for SEO configuration on each page of the site from the website customization are:
For the title (title tag): It corresponds to the page name, and is displayed at the top of the tab. It is recommended not to exceed 65 characters.
Title modification
For the description: It is not taken into account by search engines for ranking, but it encourages clicks. Therefore, make people want to visit the page in this description. It should ideally be between 140 and 160 characters.
Description
Page contents To achieve a good score, a page must contain at least 500 words.
Avoiding content cannibalization between pages
no duplicate content
no pages that have the same titles
⚠️ When you create detailed views, the SEO title of that view must be distinctive for each program session, participant... depending on the type of detailed view. To do this, simply add the field current_ressource.nomduchamp so as not to cannibalize your detailed views. Here is an example
Backlinks
For your site to climb search engine rankings, other sites must mention it. The more sites with good SEO that point to your site, the better your ranking will be. Here is more content on this subject.
Domain name
With a domain name specific to your organization, your site will be better ranked.
Page paths
Search tools might find a page Liste-des-exposants/Eventmaker, but they will not find Liste-des-exposants/1554781MOIJGZ.
To avoid this easily corrected error, remember to add Slugs to the different detailed views of your website (Exhibitor/Speaker/Program). Slugs are added automatically for Products and Blog Articles you may have written.
For Programs
For Speakers/Exhibitors by editing their profile
Translation
Many elements can be translated on our websites to improve your SEO across different browsers. This notably applies to page paths (Path in English) and Slugs for your detailed views. Remember, your SEO depends on the small cumulative adjustments that add up!
Tools and services to monitor your SEO
Tools :
Google Search Console
Google Analytics
Semrush
Tiny Ranker
Yourtext.Guru
Services
Agency specialized in SEO
Content production on the website
Strategies to improve your site's SEO
Align site content with users' search queries
Write a blog
Create exhibitor pages
Create detailed views for your conferences
Submit the website sitemap directly to Google Search Console
Sitemap generation
The sitemap is an XML file that contains the list of published and public pages of a website for indexing by search engine robots. In short, it presents the site's structure. For each website created with Eventmaker, we automatically make the sitemap available to search engines at the URL extension https://yy.zzz/sitemap.xml.
By default, robots will check if such a file exists at the root of the website and index everything contained in it. It is therefore a very useful file, as it allows you to present isolated pages that might not be indexable via the site crawl.