Promo codes
Enable discounts on your registration flows
Promo codes allow you to apply targeted discounts to your participants, to encourage registration, reward specific profiles, or manage marketing campaigns. On Eventmaker, this feature is fully configurable, from adding codes to the fine management of their application policy.
The promo code section on our platform contains a dashboard of existing promo codes summarizing amounts, types, number of uses, capacity, actions:
⚠️ Promo codes cannot be combined. If a code is entered, it will be applied to the total cart amount of the visitor's order (for example in a ticketing scenario). Additionally, a promotional code must be entered before the registration of a guest.
Enable the feature
To start, enable the feature Payment > Promo codes from the Registration module in the event features. Once enabled, a Promo codes tab appears in the back office.
Create a promo code
Go to the Promo codes tab
Click Add a promo code
Fill in:
Code (e.g.: VIP2025)
Label (internal)
Amount and discount type:
Fixed amount
Percentage of the amount
Buy X Products, Get Y Products
If needed, set a usage quota
Choose or create a promo code policy (see below)
Click Save
Once created, you can edit, disable or delete a code at any time via the Actions column of the table.
⚠️ A disabled code is not deleted; it remains visible but will no longer be usable.
Import multiple promo codes
To save time, you can import a CSV file containing multiple promo codes:
In the Promo codes tab, click Other actions > Import multiple promo codes
Upload the file that conforms to the provided template
Define a promo code policy
The policy defines what the code applies to:
To certain categories only
To certain access points (check-in)
To the entire cart
Two options to create a policy:
Directly when creating a promo code
Or via Other actions > Manage policies
Policies can be modified at any time.
Require the use of a promo code for a category
Go to Registrations > Categories
Click the name of the relevant category
Click Add features > Promo code
Enable the Promo code required option
⚠️ In this case, a participant will have to enter a valid code to validate their registration.
Add a "Promo code" field to a form
Go to Forms
Select the desired form
Click Add a question > Promo code
Use the options to customize the display
Create unique codes integrated into registration
You can create a different promo code for each participant:
Add a "promo code" column to your guest list (Excel file)
During import, map this column to the "promo code" field
Create the same codes in Promo codes
Participants will automatically receive their code in the dedicated field of the form (and potentially by email)
Things to know
Only one promo code can be used per registration (not combinable)
A code must be entered before registration to be applied
A code can apply to a form with or without ticketing
Thanks to this feature, you can refine your invitation campaigns, encourage early registrations, or manage differentiated access smoothly.