Unsubscription & Participant Data Management
Introduction
Since the GDPR came into effect, Eventmaker provides each participant with a secure area enabling them to manage all of their personal data.
This system allows participants to exercise their rights in a simple and autonomous way: unsubscribe, view their data, or delete it permanently.
1. What can a participant do from this area?
Each participant has personal access allowing:
• Unsubscribe from communications
They can choose to stop receiving certain types of emails (marketing, notifications, reminders).
• Delete their personal data
This action results in:
the complete anonymization of their profile,
the deletion of all personally identifying data,
the revocation of their access, although a PDF badge already received may technically remain scannable because it was generated before deletion.
2. Data deletion: how it works and impacts
When a participant requests deletion of their data:
their profile is anonymized,
their registrations, responses, or histories no longer allow any identification,
their physical or digital access to the event is disabled,
no identifiable personal data is retained.
This deletion complies with the legal obligations related to the GDPR.
3. Deletion from the mobile app (KeepTrack and white-label)
In addition to the online area accessible via Eventmaker communications, participants can now delete their account directly from:
the KeepTrack app,
the organizer's white-label mobile app,
This option gives users even greater autonomy, allowing them to exercise their GDPR rights from their smartphone, without going through an email or an external link.
The deletion triggers exactly the same process as from the web interface: complete anonymization and revocation of access.
4. Organizer's responsibility
When a participant deletes their data:
event administrators receive an email notification,
they must apply this deletion to their own tools: CRM, internal lists, Excel exports, partner tools, etc.
Eventmaker handles the technical part, but overall compliance also depends on the organizer's internal processes.
5. What remains in the Eventmaker database?
In accordance with the law:
Nothing.
All directly or indirectly identifying data is anonymized.
The remaining information cannot in any way identify the person.
6. If the participant can no longer find their link?
They can contact the organizer directly.
You can then share this official link with them:
This link will allow them to regain secure access to their personal area and manage their data independently.
7. Best practices to remain compliant
Check deletion notifications received by email
Update your own tools when necessary
Limit exports and their retention periods
Clarify in your communications how participants can manage their data
Enable the data management feature in the mobile app if relevant
Conclusion
Eventmaker provides participants with several simple ways to exercise their GDPR rights: via emails, via the data management area, and now via the mobile app.
Combined with rigorous management on the organizer's side, this approach ensures complete and transparent GDPR compliance.