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Matchmaking

The matchmaking engine is a powerful networking tool that maximizes meetings between participants with similar interests.

Updated over a week ago

This feature is made possible by the thematic scoring, which catalogs your participants' data and their activities.

Measuring thematic scoring

Eventmaker offers a thematic scoring feature that measures your participants' interests based on their behavior.

Your participants' thematic scoring is calculated from tracking data. These data are computed according to your participants' online behavior (when they receive your emails, register, visit your websites, attend your event, participate in your conferences, or meet your exhibitors).

They are combined with participants' declarative data (the information they provide when completing the registration form) in order to obtain the most accurate thematic scoring possible.

Optimizing meetings

Thanks to all this data, you can promote meetings between people with similar thematic scores (matchmaking). Participants will be suggested other participants who best match their interests to result in qualified meetings.

⚠️ Matchmaking is calculated only on the first two levels of themes. Thematic scoring is also an ideal tool to offer your participants relevant content adapted to their interests.

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