This is the main tracking feature in Eventmaker, allowing you to connect your audience analysis tools, such as Google Analytics, Google Ads for example. You can also insert tags and pixels using custom scripts.
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First, go to the GDPR section: Site Web tab > Settings > GDPR & Tracking consent, where you can declare them.
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To use them on your website you must then go to Site Web tab > Customize this website > Edit appearance and settings > Tracking and Statistics

As a marketer, you juggle numerous data points throughout the day—whether tracking your performance on social networks, your SEO strategy, or your email campaigns. It can be hard to keep track. That's where the utm tags come in to help.

Automatic pre-filling

There are 3 default utm tags in our platform :

They are automatically populated in your registration processes with data allowing you to understand their origin.

To track your marketing activities, it can be useful to create a URL for each acquisition channel and manually fill in your tags.

To pre-fill them, you must follow this convention :

url-de-votre-formulaire?utm_source=valeur1&utm_medium=valeur2&utm_campaign=valeur3

You will notice the use of the separators :

https://exemple.eventmaker.io/registration/5ce687d9e5078e001f405834?utm_source=banniere1&utm_campaign=01_04_2018&utm_medium=site_web

https://www.eventmaker.com?utm_source=exemple

Result

These tags are available on the participant's profile, in the Origin section

Finally, you can also simply duplicate your categories to generate additional registration links, so that your registrations are collected separately.