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Sustainable web design

Virtual events are increasingly prominent in event strategies and appear to be here to stay. Digital is now central to strategic thinking.

Updated over a week ago

More broadly, the web has an increasingly significant ecological footprint, notably driven by the rise of technological innovations. Data storage, live streaming and data security are major contributors to this environmental impact.

Web eco-design therefore aims to make the web less energy-intensive, that is, less resource-hungry.

Our development best practices

We design our product following web eco-design best practices to reduce our energy impact:

Category

Best practices

Design

Favor a simple, clean design adapted for the web

Infrastructure

Auto-scaling or automatic provisioning

Architecture

Offer asynchronous processing when possible

Architecture

Limit the number of HTTP requests

Architecture

Use a framework or develop custom solutions

Technology

Choose the most appropriate technologies

Technology

Choose an appropriate data format

CSS

Limit the number of CSS files

Font

Prefer standard fonts

Image

Remove image tags with an empty SRC attribute

Ajax / Cache

Use Ajax for certain content areas

CSS / JavaScript

Avoid costly JavaScript/CSS animations

JavaScript

Change multiple CSS properties in a single operation

JavaScript

Prefer local variables

JavaScript

Prefer inline functions

Design of your Eventmaker platform

When designing your communication tools and registration processes on Eventmaker, we recommend following these best practices to reduce your environmental impact:

Category

Best practices

Business

Simplify processes

Design

Favor a simple, clean design adapted for the web

Content

Minimize the number of sections per page

Content

Minimize the number of pages

Content

Reduce the number of videos and animations (or use optimized quality)

Content

Reduce the size of your images to upload lighter files

Content

Delete or archive content (database entries, replays, etc.) when it is no longer used

Hosting

If you need to purchase a domain name, choose a green hosting provider

Font

Prefer standard (default) or eco-friendly fonts

Webinar

Recommend disabling the camera when a speaker is not speaking

Streaming

Adapt quality — that is, resolution and bitrate — according to the nature or destination of the content

Tips for your virtual events

To design a more sustainable virtual event, you should combine sustainable web design with agility in the planning and design of your event. Here are our recommendations:

  • Anticipate and challenge your stakeholders to design more sustainable events from the start of your project.

  • Make more responsible purchasing decisions by defining selection criteria for each event activity.

  • Clearly define the target audience and objectives of your campaigns to avoid mass emailings.

  • Define an eco-responsible communication plan by using more sustainable solutions and limiting tools and channels to only those needed to inform and engage your target. Consider the website, paper invitations or digital email campaigns, and social networks.

  • Engage your stakeholders to foster awareness, opinions and collaboration around current challenges.

  • Aim for carbon neutrality by calculating your footprint and offsetting unavoidable emissions. This can be achieved through tree planting or financing meaningful projects

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